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Suzie McCafferty - Inspirational Woman of the Year finalist

Kilgraston School – Business Women Scotland Awards nominee – Suzie McCafferty


Our next featured Business Women Scotland Awards finalist is Suzie McCafferty.  Suzie is the CEO of Platinum Wave Franchising – a business consultancy firm that specializes in franchising. It helps entrepreneurs franchise their businesses all over the world and provides a full recruitment service to ensure they find the best staff and franchisees. Suzie has worked in franchising for very nearly 20 years now. Right after university, she opened a refillable ink cartridge shop in Edinburgh. Customers came in and asked if it was a franchise so often that Suzie decided to find out what a franchise was.  Fast forward a few years of seriously hard work, taking advice, ignoring advice and Suzie had 70 franchisees in 6 countries from the Middle East to the Caribbean.  Suzie offers her advice to Kilgraston School students:

1. What do you enjoy about your work?

Every day I work with very like-minded people with drive and ambition and an entrepreneurial spirit. This pretty much guarantees an element of excitement to each day because things happen at pace, people have great new ideas, or somebody comes to us for advice on a project that no-one has ever tried before. The great thing about franchising is that it involves every business sector you can think of and it can take you all over the world.

2. What are the biggest challenges that they face with their work?

I travel a lot, but I have a thirteen-month old daughter at home who doesn’t care one bit if Mummy has to get up at 4am for the first flight down to London – so handling a full day of meetings on 2 hours sleep is probably my biggest challenge right now! But, because I have such a great team, I’ve been able to reward myself with a four-day working week. It doesn’t always work out, but I’m determined to make sure I get the balance right between business and home life.

3. What advice would they give to high-school aged girls wanted to follow in their footsteps?

My advice to you is to be brave and believe in yourself – if you don’t believe you can do something there’s a good chance you’re right. You will make mistakes, but they are only a problem if you don’t learn something from them, so don’t be afraid to make them! Don’t let your age hold you back either – there are self-made billionaires out there still in their twenties. However, the most important thing is to find something you love doing, that excites you to want to get up every day and do. Why not take a look at franchising – it can be a wonderful way to have your own business and be your own boss? Of course, I would say that!

The award winner will be announced on Friday 8th November 2019.

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